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Dee Sutherland Friedman
director + designer

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IDENTITY

Crafting powerful designs to define and amplify a brand's unique personality and presence.

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DIGITAL + WEB

Building a strong and recognizable online brand fosters trust
and engagement.

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PACKAGING

Meticulously crafted concepts and precise execution elevate
shelf presence.

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CAMPAIGNS

Creating key messaging
and memorable campaigns to boost awareness
and spark action.

THE PASSION WITHIN 

With 20 plus years of experience building brands, I understand what it takes to be
adaptable and stay on top of current trends with innovative ideas. As a passionate thinker I am motivated, positive, and extremely enthusiastic about developing
well-crafted, functional, strategic designs that get noticed. Let's collaborate and build meaningful brands with eye-opening experiences.

BRANDS I'VE HELPED

BEAUTY

NO B.S. Skin Care

Mia Del Mar Make Up 

Beauty Vice

Solar Cosmetics

CONSUMER

Black & Decker

Applica

Jarden Consumer

HikiTag

Knester

Epic Stone Works

Liyesse

ENTERTAINMENT

HBO

Discovery
 

FINANCIAL

Tullis Health Investors
Fairholme Funds

FOOD + BEVERAGE

22 Days Nutrition

Green's Plus 

Pasha's Restaurants

Date & Thyme Market

Vixi Gelateria

Kaya Restaurant

Yogurbella

Poshi Snacks

I Love Snacking

Elma Farms

Bacardi

HEALTH
+ WELLNESS

Bellezza Spa
Espa Spa

ViaLife Nutrition

Thornburg Wellness

Redzone Fitness

CAUSES

The Women's Fund Miami
Tacolcy
Ark of Freedom

TRAVEL + HOSPITALITY

Wyndham Rio Mar

Wyndham Grand Cayman

Wyndham Sugar Bay

Raddison Aruba

The Betsy

Aqualina Resort + Spa

Occidental Hotels

Hawk's Cay Resort

Casa Palopo

Oceania Cruises

JEWELRY

Richline Group

Khari Jewelry

Aurafin Gold Jewelry

Leach + Garner

Faconable

Pippo Italia

Michael Hero

Lauren G Adams

LIFESTYLE

Colonnade Outlets

Sunset Place

Propel Yachts

PHD Athletica

DEV + REAL ESTATE

Habify
Altis Cardinal

One Premiere International

BC Architects

Dominion Builders

Granger Construction

THE LOVE

I've known Dee for over 10 years. Dee is passionate, a gentle soul and a very
talented designer.
I would recommend and certainly will use her services again
should the opportunity arise.

NATHALIE VIZZOCO / NV BRAND + DESIGN

Dee is extremely creative, organized, and mindful as a person and as a professional. From lifestyle shoots to web design, she is very attentive and accessible. She is an excellent listener and takes the client's goals, needs, and vision into consideration while offering her expertise.

SARA GUSKY / PHD ATHLETICA / CREATIVE DIRECTOR

Ready to get started?

305.725.8752
dee@sutherlandbranding.com

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